Tips for Creating Social Media Content–Without Event Photos
As event professionals, our social media accounts are typically flooded with gorgeous images of our latest events and the elements that make them stand-out experiences: gorgeous food, beautifully designed tables, stunning venues and more.
In a time when COVID-19 means all bets (and live events) are off, it can be tempting to stop posting on social media altogether, or to throw all your rules for doing so out the window and continue to share that content, while beautiful, doesn’t resonate with the situation we currently find ourselves in.
However, it is precisely during this time that maintaining your brand’s voice, mission and standards is even more important.
We may not be planning destination experiences now, but my team and I have been using our expertise in doing just that to create relevant, on-brand content that takes into account the current state of the world.
Here are three ways you can harness our approach to create meaningful content that showcases your company’s (or personal) expertise while live events are on hiatus:
1. Showcase your market expertise.
When it’s safe to travel and once again bring people together, clients will want to be out and about more than ever. Whether they stay